As of 2025, Supa Cent (real name: Raynell Steward) has an estimated net worth of $6.2 million.
Known for her savvy business skills, Supa Cent’s net worth has become a hot topic. She gained fame through her beauty brand, The Crayon Case. This brand, aimed at amateur makeup artists, quickly became a hit. Her rise to wealth shows the power of social media and smart business moves.
She started with humble beginnings and grew her empire through hard work and dedication. Today, Supa Cent’s net worth reflects her hard-earned success. Curious about how she achieved this? Let’s dive into the details of her financial journey and see what makes her story so remarkable.
Contents
- 1 Wiki/Bio of Supa Cent
- 2 Who Is Supa Cent?
- 3 Early Life And Background
- 4 Career Journey
- 5 Crayon Case Cosmetics
- 6 Business Expansion
- 7 Social Media Influence
- 8 Financial Milestones
- 9 Philanthropic Efforts
- 10 Future Prospects
- 11 Supa Cent Net Worth Overview (2019–2025)
- 12 2025 Financial Highlights
- 13 Social Media Profile
- 14 Conclusion
Wiki/Bio of Supa Cent
| Category | Details |
| Full Name | Raynell Steward |
| Known As | Supa Cent |
| Birth Date | February 2, 1988 |
| Age | 37 (as of 2025) |
| Gender | Female |
| Sexual Orientation | Straight |
| Height | 5 feet 6 inches (167 cm) |
| Weight | 150 lbs (68 kg) |
| Eye Color | Dark Brown |
| Hair Color | Black (often styled in various colors or wigs) |
| Body Type | Curvy |
| Nationality | American |
| Ethnicity | African-American |
| Occupation | Entrepreneur, Influencer, Social Media Personality |
| Famous For | Founder of The Crayon Case, a makeup brand tailored for amateur makeup artists; viral social media influence |
| Family | Mother of two children, Trey and Lea; engaged to long-time partner Rayzor (2023) |
| Relationship Status | Engaged to Rayzor |
| Career Highlights | Built a multi-million-dollar makeup brand, recognized for her relatable and comedic social media presence, philanthropy in her local community |
| Net Worth | Estimated $6.2 million (as of 2025) |
Who Is Supa Cent?
Raynell Steward, widely known as Supa Cent, is a celebrated entrepreneur, influencer, and social media personality from New Orleans, Louisiana. Born on February 2, 1988, she grew up in a modest environment, which shaped her resilient spirit and work ethic. Supa rose to fame through engaging and relatable social media content, often blending humor with personal insights about her life.
Her entrepreneurial journey began when she founded The Crayon Case, a makeup brand for amateur enthusiasts. Supa leveraged her massive social media following to launch and promote the brand, creating an empire that resonated with her target audience. In one of her most notable achievements, Supa Cent earned over $1 million in sales in less than two hours during a Black Friday sale 2018. This milestone catapulted her into the limelight and solidified her reputation as a savvy businesswoman.
Supa Cent’s transparency about her life, including her struggles, triumphs, and motherhood, has endeared her to millions. She is a mother to two children, Trey and Lea, and frequently shares heartwarming moments of her family life with her followers. In 2023, she announced her engagement to Rayzor, her long-time partner, further inspiring fans with her journey of love and resilience.
Beyond her business success, Supa is known for her philanthropic endeavors. She often gives back to her community in New Orleans. She supports local charities and organizations, emphasizing her roots and commitment to making a positive impact.
Her larger-than-life personality and entrepreneurial acumen make Supa Cent a role model for aspiring businesspeople, especially women of color. Her story of transforming social media fame into a multi-million-dollar empire is a testament to the power of determination and innovation.
Early Life And Background
Supa Cent, also known as Raynell Steward, has an inspiring story. From her early days, she showed resilience and determination. Her journey from a humble beginning to a successful entrepreneur is remarkable.
Humble Beginnings
Supa Cent was born in New Orleans, Louisiana. Her childhood was challenging. She grew up in a rough neighborhood, facing many challenges and obstacles. Despite this, she remained focused and determined.
She attended local schools. Her academic journey was filled with ups and downs. She often faced financial difficulties. Yet, she always found a way to keep moving forward. Her strong will and determination played a crucial role.
Family Influence
The family had a significant impact on Supa Cent’s life. She often speaks about her mother, who was a source of strength and inspiration and taught her the importance of hard work.
Her siblings also contributed. They encouraged her dreams and supported her during tough times. The family bond was strong and unbreakable, and this support system helped shape her path to success.
Supa Cent often credits her family for her achievements. Their influence is evident in her work ethic and determination. Family values were at the core of her upbringing, and this foundation helped her build a successful career.
Career Journey
Supa Cent, a self-made entrepreneur, has an inspiring career journey. Her story is about determination and success, from her early ventures to her breakthrough moments. This section delves into the key phases of her career, highlighting her rise to fame and financial success.
Initial Ventures
Supa Cent, whose real name is Raynell Steward, started small. She began her career with several entrepreneurial efforts marked by her unique style and vision.
- She first gained attention through social media, especially on Vine.
- Her humor and relatable content quickly amassed a large following.
- She capitalized on this popularity to launch her business ventures.
Her initial ventures included selling T-shirts and other merchandise. These early successes laid the foundation for her future endeavors.
Breakthrough Moments
Supa Cent’s breakthrough came with the launch of her makeup line, The Crayon Case. This moment marked a significant turning point in her career.
- In 2017, she introduced The Crayon Case, targeting amateur makeup artists.
- The brand’s unique theme and quality products quickly gained popularity.
- On Cyber Monday 2018, she made $1 million in just 90 minutes.
This incredible achievement boosted her net worth and solidified her status as a successful entrepreneur.
Today, Supa Cent continues to expand her brand and influence. Her career journey inspires many aspiring entrepreneurs.
Crayon Case Cosmetics
Crayon Case Cosmetics is a beauty brand founded by Supa Cent. It has gained immense popularity for its unique concept and high-quality products, which have significantly contributed to Supa Cent’s net worth.
Brand Creation
Supa Cent created Crayon Case Cosmetics in 2017. Her vision was to blend education with beauty. The products are inspired by school supplies, and this unique concept resonated with many. Crayon Case offers makeup items that look like crayons, pencils, and notebooks. The branding stands out in the crowded beauty market.
Marketing Strategies
Supa Cent leveraged social media for marketing, using platforms like Instagram and Facebook. Her posts were engaging and relatable. She often shared makeup tutorials using Crayon Case products, which built a loyal customer base. Live videos helped in real-time engagement with fans.
She also collaborated with influencers. They promoted Crayon Case on their channels. This expanded the brand’s reach. Discounts and flash sales were frequent. These strategies boosted sales and visibility.
| Strategy | Details |
| Social Media | Instagram, Facebook, Live Videos |
| Influencer Collaborations | Partnerships with beauty influencers |
| Discounts | Frequent sales and promotions |
Her approach was direct and personal. She connected with her audience on a deeper level. This was key to Crayon Case’s success.
Business Expansion
Business Expansion has been a key factor in increasing Supa Cent’s net worth. She has strategically grown her business, introduced new product lines, and expanded her reach globally.
New Product Lines
Supa Cent has continuously expanded its product lines to meet customer needs. Her Crayon Case brand offers a wide range of cosmetics, from eyeshadows to lipsticks. She covers all beauty essentials. Each product launch has created buzz and driven sales.
She also listens to customer feedback, which allows her to innovate and release trending products. Her ability to predict market trends has kept her brand relevant. Supa Cent ensures that her products are both high-quality and affordable, appealing to a broad audience.
Global Reach
Supa Cent has allowed her success in the United States. She has taken her brand global, expanding her shipping options to reach customers worldwide.
Her brand’s strong social media presence has helped her connect with international customers. She showcases her products on platforms like Instagram and YouTube, and influencers from different countries promote her brand, increasing her global visibility.
Her website supports multiple languages, making it easier for non-English-speaking customers to shop. Her global strategy has significantly increased her sales and net worth.
Social Media Influence
Supa Cent, a successful entrepreneur, has significantly impacted social media. Her presence on platforms like Instagram and Twitter has helped her build a strong brand. This section will explore her social media influence and how she engages with her audience.
Building A Following
Supa Cent started by sharing relatable content. Her posts included personal stories, business tips, and behind-the-scenes looks at her life. This approach helped her attract a loyal following.
She focused on consistency. By posting regularly, she kept her audience engaged, and her followers knew they could expect new content frequently.
Collaboration also played a big role. She worked with other influencers and brands. These partnerships expanded her reach and introduced her to new audiences.
Engagement Tactics
Supa Cent used various tactics to keep her audience engaged. Here are some effective strategies she employed:
- Interactive Stories: She often used polls and Q&A sessions on Instagram Stories. These features encouraged her followers to interact with her content.
- Giveaways: Hosting giveaways helped her boost engagement. Followers were motivated to like, share, and comment to win prizes.
- Personal Replies: She took the time to reply to comments and messages. This made her followers feel valued and heard.
- Live Sessions: Regular live sessions allowed her to connect with her audience in real time. She answered questions and shared updates directly.
These tactics helped Supa Cent build a strong community. Her followers felt connected and engaged with her brand.
Additional Data
Here is a table summarizing some key data points about Supa Cent’s social media:
| Platform | Followers | Engagement Rate |
| Two million+ | 5% | |
| 500k+ | 4% |
These figures highlight her strong presence and influence on social media.
Financial Milestones
Supa Cent has achieved remarkable financial milestones reflecting her entrepreneurial spirit and strategic decisions. Her journey inspires many aspiring entrepreneurs.
Revenue Growth
Supa Cent experienced impressive revenue growth with her company, The Crayon Case. The beauty brand generated over $1 million in just two hours during a Black Friday sale in 2018, a milestone showcasing the brand’s popularity and marketing prowess.
In 2019, The Crayon Case continued to thrive. It reported annual revenues of more than $20 million. This growth highlighted the brand’s strong market presence and customer loyalty.
By 2025, Supa Cent’s net worth reached an estimated $6.2 million. This increase was due to sustained sales and smart business strategies.
Significant Deals
Supa Cent has secured several significant deals that boosted her net worth. One notable deal was with Walmart. The retail giant began stocking The Crayon Case products, expanding the brand’s reach.
She also collaborated with other beauty influencers, and these partnerships amplified her brand’s visibility and sales. Influencer marketing plays a crucial role in reaching new audiences.
Another significant milestone was her investment in real estate. She purchased several properties, diversifying her income streams, which provided a stable financial foundation.
Additionally, she launched a mentorship program. This program supports aspiring entrepreneurs and generates additional revenue.
Supa Cent’s financial milestones are a testament to her business acumen. Her success story continues to inspire and motivate many.
Philanthropic Efforts
Supa Cent, a well-known entrepreneur, is famous for her business acumen and philanthropic efforts. Her contributions to society highlight her commitment to giving back and supporting those in need.
Community Support
Supa Cent has always believed in the power of community. She actively supports local initiatives to uplift her neighborhood. Through various programs, she provides resources and opportunities for growth. Her efforts focus on creating a positive impact in the lives of many.
She hosts events that bring people together, including educational workshops, free health check-ups, and job fairs. Her goal is to create a supportive environment where everyone has the chance to succeed.
Charitable Contributions
Supa Cent’s charitable contributions are numerous. She donates to various causes, showing her dedication to helping others. Her generosity extends to both local and national charities.
Some of her notable contributions include:
- Funding scholarships for underprivileged students
- Supporting homeless shelters with essential supplies
- Donating to disaster relief efforts
Her financial support has made a significant difference. Her contributions have positively impacted many lives.
Supa Cent continues to inspire others with her charitable actions. Her efforts are a testament to her compassionate nature and desire to improve the world.
Future Prospects
As Supa Cent continues to grow her empire, her future looks bright. With her keen business sense and dedicated fan base, many exciting projects and goals are on the horizon.
Upcoming Projects
Supa Cent has several upcoming projects that promise to expand her influence. She is working on launching new products under her beauty brand, The Crayon Case. These products will likely cater to a diverse audience, tapping into various beauty needs.
Additionally, Supa Cent plans to explore new business ventures outside the beauty industry. She has hinted at possible collaborations with other entrepreneurs and influencers. This will likely open new revenue streams and widen her audience.
Long-term Goals
In the long term, Supa Cent aims to build a more substantial presence in the business world. One of her main goals is to establish a foundation to support aspiring entrepreneurs. This foundation will provide resources and mentorship to help others succeed.
She also plans to diversify her investments. She is particularly interested in real estate and tech startups. She aims to create a sustainable and diversified income portfolio by investing in these sectors.
Supa Cent’s ambitions extend to positively influencing more lives. She is passionate about using her platform to inspire others to chase their dreams, including hosting workshops and seminars focused on entrepreneurship and personal growth.
With these clear goals, Supa Cent is poised for continued success. Her strategic planning and commitment to her vision will likely ensure her net worth grows.
Supa Cent Net Worth Overview (2019–2025)
Entrepreneur and influencer Supa Cent (real name: Raynell Steward) continues to rise as a powerful force in the beauty and business industries. Best known for founding The Crayon Case, her success story is a shining example of how digital savvy and entrepreneurship can lead to real financial empowerment.
📊 Net Worth Progression: 2019–2025
| Year | Net Worth | Monthly Income | Annual Income |
|---|---|---|---|
| 2019 | $2.5 million | $104,000 | $1.25 million |
| 2020 | $3.2 million | $120,000 | $1.44 million |
| 2021 | $3.8 million | $133,000 | $1.6 million |
| 2022 | $4.3 million | $150,000 | $1.8 million |
| 2023 | $4.8 million | $166,000 | $2 million |
| 2024 | $5.0 million | $175,000 | $2.1 million |
| 2025 | $6.2 million | $200,000 | $2.4 million |
2025 Financial Highlights
Estimated Net Worth: $6.2 million
- A strong increase from 2024, reflecting a combination of business expansion, new product lines, and high-value partnerships.
Annual Income: $2.4 million
- Driven by booming e-commerce sales, social media monetization, and collaborations with other beauty and fashion brands.
Monthly Income: $200,000
Includes direct revenue from her brand, influencer campaigns, speaking appearances, and residuals from past content and ventures.
Social Media Profile
| Platform | Link |
| Click here | |
| Click here |
Conclusion
Supa Cent’s net worth reflects her hard work and success. With dedication and smart business moves, she built a beauty empire. Her journey inspires many aspiring entrepreneurs. From humble beginnings to significant achievements, her story is impressive. Keeping up with her ventures shows her relentless drive.
Supa Cent remains a powerful figure in the beauty industry. Her financial success is a testament to her skills and perseverance. Stay tuned to see what she accomplishes next.
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